Our Team - Hope Blooms

The People Behind the Petals & the Purpose

Our team leads with big hearts and bright blooms, turning donated flowers into thousands of reminders that every person matters. From staff to board members to volunteers, we are united in one purpose: to build community, spread joy and make sure hope always blooms.

Meet The Joymakers

Kelly Krenzel

Founder/Executive Director

Kelly Krenzel is the founder, chief joy maker, hug enthusiast and main high-fiver at Hope Blooms. She leads with a blend of strategy and heart—building relationships, sprinkling gratitude like confetti and sharing her perennial love of both flowers and people.

With more than a decade of nonprofit experience, Kelly has dedicated her career to lifting others up. Before planting the seeds of Hope Blooms, she worked in communications at a hospice organization where she saw firsthand how small moments of mattering can bring light in the hardest moments. That experience deeply shaped her vision for Hope Blooms and fuels her passion for making sure every person feels seen, valued and cared for.

A storyteller at heart, Kelly’s background in communications and content strategy helps her weave together community and purpose. She thrives on creating spaces and experiences where joy takes root and gratitude blossoms.

Kelly lives in Fargo with her husband Scotty and their two energetic boys, Henry and Finnegan, who keep life full of adventure, laughter and impromptu dance parties.

Becky Aamodt

Program & Events Manager

Becky is a people-first leader who finds joy in bringing others together through meaningful experiences. She brings more than a decade of experience creating thoughtful, well-executed events that feel both seamless and heartfelt. Her background includes impactful work with Anne Carlsen, Thrivent, Microsoft and the Orpheum Theater in Sioux Falls, SD, where she honed her ability to turn logistics into moments of connection and care.

Becky is known for designing programs that are organized, intentional and genuinely welcoming—spaces where everyone feels they belong.

Outside of Hope Blooms, Becky’s favorite role is mom. She loves spending time with her husband Nathan, their three daughters and their puppy, Ollie, and can often be found cheering from the audience while logging countless hours at dance competitions and recitals.

Nicole Pearson

Community Engagement Manager

Nicole is an empathetic helper with a creative spirit and a deep belief in the power of human connection. As a Licensed Social Worker with more than 10 years of experience in the Fargo-Moorhead community, she has supported individuals through life’s challenges with compassion and care. Nicole loves weaving creativity into her work, developing meaningful experiences that spark joy and help others rediscover their sense of purpose.

Nicole lives by the belief that we rise by lifting others and strives to create space for people to feel valued and empowered. Her background is rooted in mental health, with experience across a variety of settings, including Prairie St. John’s, Dakota Boys and Girls Ranch, and Sanford Behavioral Health. She often met people during times of crisis and connected individuals and families to resources to improve their wellbeing.

Outside of Hope Blooms, Nicole enjoys time at the lake with her husband and their two pups, Willow and Loonah. Her happy place is on the water kayaking, swimming and soaking up every moment outdoors. At home, she enjoys quiet time reading and getting crafty.

Carly Pfennig

Communications Coordinator

Carly is a natural storyteller with a heart for connection and community. As Communications Coordinator, she brings creativity, curiosity and authenticity to sharing the stories that make Hope Blooms so special. A recent graduate of Minnesota State University Moorhead, Carly studied Communications and Entrepreneurship, blending strategic thinking with a passion for meaningful storytelling. She’s a self-proclaimed community cheerleader who believes in the power of stories to build belonging and spark joy.

Outside of Hope Blooms, you’ll likely find her thrifting, tucked into a downtown coffee shop with a good book or exploring all the little moments that make a place feel like home.