Community Partner Profile: Blue Cross Blue Shield of North Dakota

Blue Cross Blue Shield of North Dakota (BCBSND) and its Caring Foundation are steadfast in their commitment to initiatives that enhance community well-being. Their support of Hope Blooms exemplifies this dedication, demonstrating their recognition of the profound impact Hope Blooms has in fostering connection and providing emotional support to individuals facing isolation and loneliness.

Since our inception, BCBSND employees have devoted hundreds of volunteer hours serving our mission. Beyond their volunteer efforts, BCBSND has played a crucial role in our long-term sustainability by becoming a growth partner in our Sprout Joy Garden and an annual delivery partner.

“BCBSND is essential in helping Hope Blooms spread joy and create lasting positive change in our community,” said Kelly Krenzel, Hope Blooms founder. “Their multifaceted support has empowered us to continue flourishing and has made a tangible difference in the lives we touch through our work.”

We spoke with Amber Blomberg, Caring Foundation & communication engagement executive director, about BCBSND’s commitment to supporting Hope Blooms.

What’s your favorite part about working at BCBSND?
I have the honor of working with so many different non-profit and community organizations across the state where I learn more about their priorities, programming and overall mission and strategize ways we can potentially work together to support their sustainability, collaborate on shared outcomes and create lasting change. No day is ever the same, but one constant is waking up and making a difference in the lives of others, which is the best! I thoroughly enjoy working to deepen BCBSND’s philanthropic roots and further connect North Dakota communities in meaningful ways.

How long has BCBSND been serving our community?
BCBSND was founded in 1940 with the mission to provide members with affordable access to health care across the state. BCBSND is committed to transforming care and health across the state to improve outcomes, lower cost trends and make it easier to shop, buy and use health care coverage. Our members have access to unmatched local service and a comprehensive network of health care providers across the state, the nation and in 200 countries.

Amber and team members creating bouquets at a recent Hope Blooms volunteer event

How does Hope Blooms’ mission align with BCBSND’s values?
BCBSND is proud to support Hope Blooms and their mission. We gladly donate financially to their organization as well as provide many, many hours of employee volunteer time annually. Our mission is to improve the health and well-being of those we serve, which aligns perfectly with what Hope Blooms is trying to accomplish. There are so many elements to well-being and it’s not just a reflection of your latest lab results or the number you see on the scale. It’s also about being connected through positive relationships with others, being emotionally happy, being aware of your environment and community needs, engaging in activities that reduce stress and so much more!

What is special about the Fargo-Moorhead-West Fargo and surrounding area?
The community’s friendly atmosphere and tight-knit neighborhoods create such a welcoming environment making it an ideal place to call home. Original from a rural community, I love how it’s a big city with small-town vibes where residents genuinely care about each other. The camaraderie and sense of community are evident in how we all support one another.

In what ways do you see Hope Blooms bringing value to our community?
Hope Blooms is so important to the community to be able to offer a small bouquet that can turn anyone’s day around. They have the people in the community in mind when putting everything together. From washing jars to putting bouquets together to delivery, they are on a mission to make the community members feel important and loved by one small gesture. BCBSND always looks forward to volunteering with Hope Blooms to help spread a ray of sunshine. The joy in putting together bouquets at their shop is always a great experience. The atmosphere is electric, and you can’t walk out of the building without a huge smile on your face.

From a community partner perspective, why do you believe in supporting causes like Hope Blooms?
BCBSND is proud to build upon its history of supporting communities and enhancing corporate citizenship efforts. Investing time and energy in organizations like Hope Blooms helps improve overall health and well-being, which is very important to us, and we encourage our employees to take part. All our employees receive up to 16 hours of paid-volunteer time annually to lend their time and talents to the community; instilling a sense of pride and accomplishment and helping non-profit organizations like Hope Blooms to fulfill their mission.

Why does BCBSND feel strongly about supporting the Sprout Joy Gardens at Hope Blooms?
Hope Blooms’ mission is to inspire hope, happiness and emotional healing through repurposed flowers. Not only does their mission impact individuals in need in the community that receive their bouquets, but it makes such a positive impact on our BCBSND volunteers who help assemble and deliver the bouquets. It’s such a great cause, a rewarding experience and brightens up everyone’s day who is involved. The concept of using flowers that may otherwise go to waste to repurpose and turn it into something that spreads joy is so heartwarming.

Flowers blooming in BCBSND’s Sprout Joy garden box!

Why does feeling seen matter?
Feeling seen is a powerful and uplifting experience that profoundly impacts our well-being and connections with others. When we feel acknowledged and validated, it not only boosts our self- esteem but also strengthens the bonds we share with those around us. Being seen fosters a sense of acceptance and understanding, creating a supportive environment that contributes to our emotional resilience and mental health. This recognition further empowers us to express our true selves, building authentic connections that alleviate loneliness and cultivate a positive, affirming atmosphere. In the warmth of being seen, we find not only validation but also the profound joy of genuine connection, enhancing our overall sense of happiness and fulfillment in life.

What’s your favorite way to spread joy?
My favorite way to spread joy is through volunteering as it not only helps others but also impacts myself as an individual, fulfilling a sense of purpose, connection and community. I get to experience firsthand the difference I am making, which deepens my connection to the cause and fosters a greater understanding of the real-world implications of my positive actions.

What’s your favorite flower and why?
My favorite flower is the Calla Lily. The overall unique appearance is so elegant and sleek.